Note: Innovation at Google

http://www.pretotyping.org/the-pretotyping-manifesto-1

Innovation at Google

Every company/human has innovation potential. How to translate ‘innovation potential’ to reality?

Top/Down vs. Entrepreneur Innovation

Extreme ideas to facilitate innovation

http://www.pretotyping.org/the-pretotyping-manifesto-1

The Pretotyping Manifesto*

• innovators beat ideas
• pretotypes beat productypes
• building beats talking
• simplicity beats features
• now beats later
• commitment beats committees
• data beats opinions
• don’t finish what you’ve started
• failure is an option
• scarcity bring clarity
• the more the messier
• reinvent the wheel
• play with fire

 

Idea may generate 1B once realized, but idea alone does not worth anything.

Edison – try on one idea, test, test, test, .. try next idea

The real value is in innovators.

Ideas live in thought-land. People can pile up ideas on top of other ideas. Ideas in thought-land worth very little.

• WebVan idea (false positive, everybody says yes, but fails to see the problem)
• Twitter (false negative, everybody says meh, but turns out to be huge win)
• Window CE (Group think, because BillG says so)

The focus should be ‘building the right IT, instead of building IT right’

Example of pretotyping (how to validate idea cheaply and fail soon)

Click to access DemocraticInnovationAtGoogleSlides.pdf

Click to access EntrepreneurialInnovationGoogle.pdf